JD Fitness helps people change their bodies by opening their minds. They believe total wellness can only be achieved by working both your physical body (the outside) and your mind (the inside). I designed an identity for the Lifestyle Program to showcase the JD Fitness total wellness philosophy, “Work inside and out.”

The 12 Week Lifestyle Program by JD Fitness is hosted at a mountain resort. Taking as inspiration the retreat in the mountains, the hero image chosen is a fantastic symbol of the journey to total wellness. It portrays the challenging journey ahead, with the summit in clear view symbolizing the attainability of all goals.

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