Paychex is an American provider of human resource, payroll, and benefits outsourcing services for small- to medium-sized businesses. With headquarters in Rochester, New York, the company has more than 100 offices serving approximately 670,000 payroll clients in the U.S. and Europe.

 

Every year Paychex runs a 2-day sales conference to educate the salesforce on new products and services. A new instant messaging service was being introduced this particular year and I was hired to create the buzz around this new service. Their mantra is “smarter. faster. better.”

 

I created a logo with a brain inside a talk bubble. This icon was prominent throughout the conference collateral appearing on one sheets, digital presentations, pens, notebooks, sticky notes and mugs.